WELCOME
For far too long, the Latino market has been a sleeping giant.
Well, the sleeping giant has finally awakened!
The Latino population has become an economic target. Every marketer must now come to terms with a buying power that can no longer be ignored.
The numbers speak for themselves...
- Latinos now comprise 12.5% of the US population. At 39 million in 2002, the Latino population is expected to grow to 50 million by 2007.
- Latinos are expected to grow at an astonishing 29.1% rate during the next five years!
- Latino buying power, currently at $580 billion, is expected to reach $926 billion by 2007 and $1 trillion by 2010.
"As of 2002, South Carolina had the fourth fastest rate of increase in Latino populations in the United States, after Georgia, Nevada and North Carolina. Especially since two of the states are adjacent to South Carolina. . .the changes in Latino populations in South Carolina are worth investigating."
-Latino Populations in South Carolina, 1990-2002, Department of Sociology, Clemson University, January 2004.
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